Digital Marketing
This project analyzes the current digital footprint, market positioning, and target consumer segments of iconic heritage brands Louis Vuitton and Chanel to navigate a rapidly evolving luxury landscape. Developed against the backdrop of the 2020 COVID-19 pandemic and the critical rise of the Chinese market, the strategic playbook delivers actionable, technology-driven marketing recommendations to ensure these prestige brands sustain their global competitive edge in the digital age.
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