Digital Marketing
This comprehensive digital marketing strategy outlines a heavy-up holiday campaign designed to boost seasonal brand awareness and optimize the customer experience for Zuru's popular Mini Brands toys. Developed by Team Six Ad Co., the project maps a targeted multi-platform approach leveraging emerging TikTok trends, Instagram engagement, search marketing, and targeted display ads on gaming and shopping platforms. A core focus of the playbook is demographic expansion, establishing creative, data-driven tactics to successfully capture and engage young male consumer segments.
Mini Brands for Holiday 2020 by Team Six Ad Co. (spr. 2020 final project) from Shokolatte Tachikawa